New Trends in the Tourism Industry, Workation

Professor Park Geun-young of Global Hotel Tourism Department at Wonkwang Health Science University
Professor Park Geun-young of Global Hotel Tourism Department at Wonkwang Health Science University

New work culture is emerging where people can enjoy work and vacation together amid the recent COVID-19 crisis. In other words, workplaces that work at vacation spots beyond telecommuting to prevent the spread of infectious diseases are attracting attention as a new tourism trend.

Workation(Work + Vacation) is a newly coined term that combines work and vacation and works remotely at vacation spots such as hotels and resorts. It is derived from the Millennials' lifestyle, Work + Life Balance.

In line with the current trend, South Korea also operates various Workation programs in cities and counties. The stay-at-home tourism program run by Hadong-gun, South Gyeongsang Province, allows you to enjoy the beauty of nature against the backdrop of the Seomjingang River while enjoying local food and relaxation. As such, it is predicted that the Workation will play a role in changing the culture of the stereotyped city and revitalizing the local tourism and travel markets. In addition, as creative ideas appeared higher in vacation areas than in cities, it is known that both the company and employee satisfaction increased accordingly.

On the other hand, Japan has a conservative culture that makes vacation time difficult to spend, but employment can boost social services. As the demand for remote work has grown in Japan, workplace culture has arisen in which people work while on vacation by setting up a satellite office.

The Japanese government is revitalizing the tourism industry and the local economy through a Workation. The government, local governments, and businesses are actively supporting the work market, which has formed 700 billion won in size last year, to grow to 3.72 trillion won by 2025.

Recently, there has been a trend outside Japan where people who dream of a new way of life, work-life, are gathering, while Korea often has difficulty establishing a work-life culture due to social structural problems.

 The 21st century has become the era of the 4th industrial revolution, and with the development of IT technology, it has become an era where people can work beyond time and place. It is an era in which services are fully operational, and the world produces, consumes, and exchanges together across time and space. In other words, the number of Digital Nomads, whose offices around the world are my offices, is increasing.

As the number of telecommuting or telecommuting increases in the wake of Corona 19, awareness of Workation is also spreading. In this regard, the Workation can complete the work-life balance, which improves the quality of work and quality of life, and the resort where they stay has a satellite office as a base for companies to help revitalize the local economy.

The work environment continues to change due to Corona 19. Among them, Workation is expected to settle as a trend in the new tourism industry. This change is just the beginning, but the pace of change in the future tourism industry will gradually accelerate. Thus, our society must respond to the need to revitalize the local economy and tourism industry so that the Workation, which will be an axis of the work culture, can be properly established and linked to job creation.

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